Wicked Pure Water Co
Whole-home · Hardness

Water Softening

Eliminates hard-water buildup, staining, and dry skin. Salt-based for maximum softness or salt-free conditioning for maintenance-light households.

Typical price range
$2,200 – $4,600
Install time
Single-day install
Solves for
Hardness · Scale buildup · Stains · Dry skin · Appliance wear
How it works

What the system actually does.

Step 01

Hardness + iron testing

We measure grains per gallon and iron content. NH groundwater often runs 8–25 gpg — anything above 7 noticeably shortens appliance life.

Step 02

Ion-exchange resin (salt-based)

Swaps calcium and magnesium for sodium as water passes through. Produces genuinely soft water. Requires periodic salt refills (about 40 lb every 4–8 weeks for most homes).

Step 03

Template-assisted crystallization (salt-free)

Alternative that converts hardness minerals into harmless crystals instead of removing them. No salt, no backwash, but water is "conditioned" rather than truly soft.

Step 04

System sizing + flow rate

We size based on household size and fixture count so you never run out of soft water during peak demand.

What's included

Every install, built the same way.

Same NH-licensed plumbing partners, same fit-and-finish standards, same paper trail. No shortcuts.

  • Hardness + iron bench test
  • Softener unit, brine tank, bypass valve
  • Installed by NH-licensed plumbing partners
  • Salt bag delivery for first fill
  • Programming for your water chemistry
  • 3-year warranty on head, 10-year on tank
Common questions

About this system.

Salt-based vs salt-free — which is right?

Salt-based is truly soft: slippery water, no scale, easiest on appliances. Salt-free is zero maintenance but only prevents scale — water still feels hard. If you have well water with iron, go salt-based.

Will softened water taste salty?

No. The sodium content added is small — less than in a slice of bread per glass. If you're on a strict sodium-restricted diet, we can tee off an unsoftened line to the kitchen sink.

How often do I refill the salt?

For a typical family of four with moderately hard water, about a 40-lb bag every 4–6 weeks. Membership customers get automatic delivery.

Does softening remove arsenic or PFAS?

No. Softening only addresses hardness minerals. If you have arsenic or PFAS, you need a dedicated treatment stage — often stacked with the softener.

Not sure which system you need?

A free 20-minute test tells us exactly what's in your water. No obligation, no high-pressure sales.

(603) 370-8460