Basic
$35/month
For self-maintainers who want a safety net.
- Filter replacement reminders
- Phone and email support
- Annual water check-up
New England Owned · Free On-Site Water Testing
Wicked pure water starts with one call.
Free in-home test for PFAS, arsenic, and other NH contaminants — and what rebates might cover.
Free Water Test + Quote
Lab-grade chemistry
Results on the spot. If your water's clean, we tell you.
- About 30%
- of NH private wells exceed the 5 ppb arsenic standard (NHDES)
- About 30%
- of NH public water sources sampled have detectable PFAS (NHDES)
- Up to $5,000
- NHDES PFAS rebate per qualifying home
Free test, free quote, no obligation. We answer the phone — talk to a NH tech, not a call center.
NH LLC
Locally Owned
Local
New England Owned
Free Water Test + Quote
Lab-grade chemistry
Results on the spot. If your water's clean, we tell you.
What NH homeowners say
Real water. Real results.
"Tested above the PFAS limit on our well in Hooksett. The Plus RO at the kitchen sink plus the whole-home media filter cleared it. Paperwork for the rebate was already filled out when they showed up."
Mark D.
Hooksett, NH
Plus RO + PFAS Removal
"Arsenic was at 12 ppb in our Bedford well — over double the state limit. They specced a Well Water System sized for our flow and we retested two weeks later at non-detect. Clean install, no upsell."
Karen L.
Bedford, NH
Well Water Systems
"Hard water was eating our fixtures in Goffstown. Water Softening went in in a single afternoon. Shower feels different the same day. Wish I had done it five years ago."
Tom R.
Goffstown, NH
Water Softening
"They tested the water first instead of selling me a system off the truck. Premium RO under the sink for drinking, that was all we needed. Honest about what we did and did not need."
Jessica P.
Amherst, NH
Premium RO
"Free on-site test caught uranium in our Bow well we did not know about. They explained every option in plain English and we landed on a whole-home setup. Quote in writing, no pressure."
Derek M.
Bow, NH
Well Water Systems
"Essential RO at the kitchen sink in our Concord ranch. Small footprint, great taste, and the install was tidy. The maintenance membership is worth it just to never think about filters again."
Ann S.
Concord, NH
Essential RO
"Tested above the PFAS limit on our well in Hooksett. The Plus RO at the kitchen sink plus the whole-home media filter cleared it. Paperwork for the rebate was already filled out when they showed up."
Mark D.
Hooksett, NH
Plus RO + PFAS Removal
"Arsenic was at 12 ppb in our Bedford well — over double the state limit. They specced a Well Water System sized for our flow and we retested two weeks later at non-detect. Clean install, no upsell."
Karen L.
Bedford, NH
Well Water Systems
"Hard water was eating our fixtures in Goffstown. Water Softening went in in a single afternoon. Shower feels different the same day. Wish I had done it five years ago."
Tom R.
Goffstown, NH
Water Softening
"They tested the water first instead of selling me a system off the truck. Premium RO under the sink for drinking, that was all we needed. Honest about what we did and did not need."
Jessica P.
Amherst, NH
Premium RO
"Free on-site test caught uranium in our Bow well we did not know about. They explained every option in plain English and we landed on a whole-home setup. Quote in writing, no pressure."
Derek M.
Bow, NH
Well Water Systems
"Essential RO at the kitchen sink in our Concord ranch. Small footprint, great taste, and the install was tidy. The maintenance membership is worth it just to never think about filters again."
Ann S.
Concord, NH
Essential RO
Credentials
NHDES
PFAS Rebate Program
NH LLC
Locally Owned
Local
New England Owned
Wicked Pure Water Co is a NH LLC. Locally owned. Installations performed by NH-licensed plumbers.
Reverse Osmosis
Our drinking water systems
Three under-sink systems sized to your household. Every install includes a free on-site water test first.
Essential RO
Clean drinking water at one tap. Compact 3-stage system fits under most kitchen sinks.
- 3-stage filtration
- 50 GPD
- Under-sink fit
Most popular
Plus RO
Our most-installed drinking system. Extra stage removes more taste, odor, and chemistry.
- 4-stage filtration
- 75 GPD
- Higher flow rate
Premium RO
Higher-capacity 4-stage system built for families that drink a lot of water.
- 4-stage filtration
- Heavy-duty tank
- Premium build
Whole-Home Systems
Whole-home filtration for NH wells
Point-of-entry systems that treat every tap in the house. Each one is designed around your water chemistry after a free on-site test.
Well Water Systems
Custom whole-home filtration built for New Hampshire bedrock wells. Targets the specific contaminants in your water, not a generic catalog filter.
$3,400 – $7,200Learn more
PFAS Removal
Advanced dual-stage carbon and anion-exchange systems that remove PFAS to non-detect levels. State rebates up to $5,000 for qualifying NH homes through the NHDES PFAS rebate program.
$3,800 – $6,900Learn more
Water Softening
Eliminates hard-water buildup, staining, and dry skin. Salt-based for maximum softness or salt-free conditioning for maintenance-light households.
$2,200 – $4,600Learn more
Danger Zone
You can't see it. You can't taste it. And nobody tests it for you.
Public water systems get regulated. Private wells don't. NHDES and USGS sampling have documented widespread PFAS, arsenic, and hardness issues across the state. The only way to know what's in your water is to test it.
Bottled water is a workaround. We fix the source.
Every one of these has a known fix. If we know what's in your water, we can take it out.
How it works
Three steps. No pressure. No guessing.
01
We test your water
Free, in-home, 20 minutes. We test for arsenic, PFAS, iron, hardness, nitrates, pH, and bacteria. You see every reading with us. Nothing gets emailed back later.
02
We design for your water
Based on your exact chemistry, we spec a system for your home. Not a catalog product. A custom build. We walk you through what it fixes, what it costs, and what the rebate covers.
03
We install and keep it running
We schedule the install once parts are confirmed and walk you through it on site. After install, you self-maintain or join the Water Membership for filter shipments, check-ups, and priority service.
Free testNo obligationRebate paperwork includedNew England owned
Optional · Rebate path
Want the state to cover part of it?
The NHDES PFAS rebate can reimburse up to $5,000 for qualifying NH households (or up to $10,000 to connect to public water if feasible). We handle the paperwork — but qualifying takes a few months. You can pay up front and get clean water now, or wait for pre-approval. The rebate path is here if you want it.
60-second eligibility check
See if the rebate is worth waiting for.
- 3 quick questions
- No phone number required
- Instant result
Funded by NH Drinking Water & Groundwater Trust. Limited and first-come, first-served.
Service Area
All 10 NH counties.
From the Seacoast to the North Country. Most homes are within a 90-minute drive of our base.
AmherstBedfordBerlinColebrookConcordDoverDurhamExeterFranconiaHamptonHanoverHollisKeeneLaconiaLancasterLebanonLincolnLittletonManchesterMeredithMilfordNashuaNew LondonPeterboroughPittsburgPlymouthPortsmouthWolfeboro
Don't see your town? We likely serve it. Email us
All 10 NH Counties
Serviced
After install
Set it and forget it.
Once your system is in, you can self-maintain — we'll tell you exactly how — or let us handle it with a monthly membership.
Most Popular
Standard
$65/month
Full coverage with auto-shipped filters and an annual on-site visit.
- Everything in Basic
- Auto-shipped filter refills
- Annual on-site service visit
- Priority scheduling
- Annual full-system inspection
Premium
$120/month
Full coverage with priority service and extended warranty.
- Everything in Standard
- Emergency service visits
- Full parts warranty
- Priority service + extended warranty coverage
- Quarterly tests and reports
Month-to-month · Cancel anytime · No long-term contract. See the membership FAQ.
Why WPW
We're not a franchise. We're your neighbors.
Wicked Pure Water Co
- New England owned and operated
- Free on-site testing with real-time results
- Custom-designed systems, not catalog products
- NHDES rebate paperwork, handled for you
- Transparent pricing after testing
- Local phone, local techs
Big-box water companies
- Out-of-state corporate ownership
- "Free" test that's really a sales pitch
- Same system sold to every house
- Rebate help rare or nonexistent
- Pressure-close financing on the same visit
- Call center, not a neighbor
"Every system we install, we'd put in our own home. That's the bar."
— The Wicked Pure Water Co team
FAQ
Questions we get asked most.
Know what's in your water.
On a mission to make New Hampshire water safe to drink.
- Free on-site water test
- Free written quote
- No obligation, no pressure